Spotlighting Fuzhou’s Finest: Citywide Search for “Good Gifts in Fuzhou”
The “Good Gift in Fuzhou” product selection campaign, part of the inaugural 2025 Fuzhou Metropolitan Area New Year Goods Expo, officially kicks off today to promote the region’s finest gifts.
This campaign aims to curate an extensive collection of Fuzhou’s finest offerings, encompassing Fujian delicacies, local snacks, regional products, intangible cultural heritage items, cultural and creative merchandise, New Year gift boxes, and more. This will be an opportunity to discover the most celebrated and iconic gifts that capture the essence of Fuzhou.
The first Fuzhou Metropolitan Area New Year Goods Expo will take place from January 10 to 19, 2025, at Hall 9 of the Fuzhou Strait International Convention and Exhibition Center. The event, jointly organized by Fuzhou Convention and Exhibition Group Co., Ltd. and Fuzhou Press Media Co., Ltd., aims to be a one-stop shopping extravaganza for festive goods. The organizers have also teamed up with Fuzhou Juchunyuan Group to curate the “Good Gift in Fuzhou” exhibition area, a dedicated zone showcasing a diverse and distinctive range of Fuzhou’s high-quality souvenir gifts.
To further promote Fuzhou’s distinctive products under a unified public brand and enrich the “Good Gift in Fuzhou” product portfolio, the product selection campaign is now officially underway. Companies that are interested can register by calling the hotline at 0591-88039751.
The “Good Gift in Fuzhou” product selection campaign will feature four key segments: the “Products Debut” online launch, the “Product Selection Service Provider” voting process, the unveiling of the “Top Buyers Competition” rankings, and the “Good Gift in Fuzhou” offline award ceremony.
In the “Products Debut” online launch segment, businesses and products that sign up for the product selection campaign will be featured on the “Good Gift in Fuzhou” campaign mini-program, gaining exposure across all platforms and channels during the expo.
Next, the product selection campaign mini-program will launch an online voting campaign where millions of consumers can vote to create rankings for “Product Selection Service Provider” and “Top City Gifts” among participating businesses and their products.
Meanwhile, companies that register for the selection campaign and exhibit at the New Year Goods Expo will be eligible for the “Top Buyers Competition” ranking, which will be determined by their total sales during the expo.
Finally, the organizers will present awards to businesses and individual products. For businesses, there will be the “Most Anticipated Product Selection Service Provider” Award (based on online voting results) and the “Top Buyers Ranking” Award (based on total sales during the expo). For products, the “Most Anticipated City Gift” Award (based on online voting results) will be presented.
Winning businesses and products will also have the chance to be included in the official “Good Gift in Fuzhou” supplier directory.
“Good Gift in Fuzhou” Brand Introduction
In November 2024, the “Jufu Pin·Good Gift in Fuzhou” Flagship Store, a local specialty gift brand, officially opened at 18 Huangxiang Alley in Fuzhou’s historic Sanfang Qixiang Tourist Area.
Backed by the Fuzhou Municipal Bureau of Commerce and the Fuzhou Municipal Bureau of Culture and Tourism, the flagship store is spearheaded by Fuzhou Gucuo Group and developed, funded, and operated by Fuzhou Juchunyuan Group.
Occupying approximately 600 square meters, the flagship store is designed around the core concept of preserving and promoting Fuzhou’s culture. The space is divided into five themed areas, including “Impression of Fuzhou” and “Good Gift in Fuzhou”, showcasing famous, unique, and high-quality products from each county and region, as well as key achievements in Fuzhou’s industrial development. Serving as Fuzhou’s new calling card, the store provides a multi-dimensional platform to highlight the city’s cultural development highlights.